We support OEM manufacturing, ODM product development and OBM own-brand and channel operations, with services from product selection and sampling to production and repeat orders.
Color & texture
OEM manufacturing
We assess production based on your formulas, samples or product specifications, then coordinate packaging, manufacturing, quality checks and delivery.
ODM product development
Develop makeup for your brand, from formulas and shades to packaging and artwork. Review samples with our team and refine the details before production.
Our own brands · OBM
We develop our own brands and sell through overseas channels. This work gives us insight into consumer preferences, product ranges and market needs.
For buyers
The details behind your quote.
MOQ, price and delivery depend on the product, packaging and destination market. We review these four points for each project.
We assess the product, shades, formula, packaging and expected volume. Sample fees and production pricing follow the agreed scope.
02Sampling & revisions
Sampling is estimated at 3–15 days, depending on the formula, packaging and sample requirements. Revisions are scoped by project.
03Production & delivery
Once samples, artwork and quantities are approved, we confirm timing against component supply, the production schedule and shipping.
04Testing & market documents
We review testing, formula documents and labels for the intended use, claims and destination. Document scope is confirmed for each product and manufacturer.
01
Define the brief
Tell us about your market, sales channels and launch plans. Together, we define the product and what needs to be customized.
Start with your market
For markets including the US, Europe, Russia, Southeast Asia, Australia and the Middle East, we review category trends and opportunities around your channels and audience, supporting launches and product improvements.
Find your next product opportunity
Regular market research, industry reviews and customer interviews inform product recommendations for makeup brands selling through DTC, Amazon, TikTok and other channels.
What we agree together
Target market, product concept and development requirements.
02
Review & approve samples
We prepare samples using the agreed formula and packaging. You review the texture, finish and appearance with us, and we agree on any changes before approval.
Build on existing formulas
Choose from a library of 2,000+ existing formulations. We review texture, fragrance and performance goals, then assess customization options and packaging compatibility.
Plan samples around your brief
Estimated sampling time is around 3–15 days, depending on the formula, packaging and sample requirements. We confirm minimum order quantities and the development plan for each project.
What we agree together
Sample texture, shades, packaging and refinements.
03
Plan production
We confirm order quantities, packaging, quality requirements and timing, then coordinate factory production, inspection and delivery.
Production workstations
Production & quality control
We work with our own factory and partner factories. Quality checks cover incoming materials, production and finished products, alongside supplier quality management.
Purchasing & packaging
Plan bulk formulations, packaging purchases and printing to match the approved product and order.
Inspection & packing
Check products and packaging, then complete labeling, boxing, sealing and packing for shipment.
What we agree together
Order quantities, artwork, quality requirements and delivery plan.
04
Plan reorders
Use sales feedback to plan packaging, bulk formulations, reorder timing and the next additions to your range.
Packed stock
Plan stock around sales
We plan packaging and bulk formulations around your sales and reorder needs. Finished-product stock is agreed by project; lead times depend on packaging availability and the order schedule.
Shipping & after-sales support
Arrange dispatch and shipping, and help resolve questions or issues after delivery.
What we agree together
Reorder schedule, stock availability and plans for new products.
Yes. Start with an existing formula and packaging combination, then discuss your logo, shades and outer packaging. A different texture or packaging design may require additional development.
What are your minimum order quantities and lead times?+
Minimum order quantities (MOQs) depend on the product, shade, packaging and printing. Estimated sampling time is around 3–15 days, depending on the requirements. We confirm sample fees, production pricing and lead times after reviewing your brief.
What do you need to know about my target market?+
Tell us where you plan to sell, how the product will be used and which claims you want to make. We review the formula documents, testing and labeling requirements. Available documentation is confirmed for each product and manufacturer.
What do we need to approve before production?+
Confirm shades, texture, packaging, artwork, quantities and acceptance criteria for production and inspection. Timing depends on packaging readiness, production planning and shipping.
Discuss your project
Share a reference product or an idea. Tell us what you want to achieve so we can prepare samples for review.
