You have a product specification
We assess your formula, sample or specification and coordinate packaging, quality checks and delivery.

From formula and shade to packaging and production. Turn your product idea into a makeup collection you can sample, refine and bring to market.
Share your target market and a product reference. If known, add the expected volume and launch window. Then we can review formula, packaging, samples and delivery terms.
Review order and delivery termsExplore your next collection, from lips and complexion to eyes and brows.
Browse all productsStart with an existing formula or build around your product brief. Review texture, shades, packaging and samples with us before moving into production.
Explore our servicesWe assess your formula, sample or specification and coordinate packaging, quality checks and delivery.
Develop and refine textures, shades and packaging with our team, from your brief to sample approval.
Explore our own-brand ranges and opportunities for cooperation across overseas channels.

Development goes beyond picking a color. Compare texture, payoff, application and packaging, then use samples to decide what comes next.
Our own factory and partner factories support production, with checks on incoming materials, work in progress and finished products.
Explore production & delivery



3–15 days · estimated sampling
Timing depends on the formula, packaging and sample requirements.Target market, product concept and development requirements.
Sample texture, shades, packaging and refinements.
Order quantities, artwork, quality requirements and delivery plan.
Reorder schedule, stock availability and plans for new products.
Trying shades at a show. Discussing packaging across a table. Reviewing a sample together. Understanding your market is part of developing your product.
Meet our team


Europe & the Americas / Russia / Southeast Asia / Australia / Middle East
Yes. Start with an existing formula and packaging combination, then discuss your logo, shades and outer packaging. A different texture or packaging design may require additional development.
Minimum order quantities (MOQs) depend on the product, shade, packaging and printing. Estimated sampling time is around 3–15 days, depending on the requirements. We confirm sample fees, production pricing and lead times after reviewing your brief.
Tell us where you plan to sell, how the product will be used and which claims you want to make. We review the formula documents, testing and labeling requirements. Available documentation is confirmed for each product and manufacturer.
Confirm shades, texture, packaging, artwork, quantities and acceptance criteria for production and inspection. Timing depends on packaging readiness, production planning and shipping.
Bring a reference product, a target market or the beginnings of an idea. We can start there.
Talk to our sales team